- To help you plan events
- How tos for event promos
- Day of checklists
Advertise your events on your website and in newsletters. Partner with other groups that will help you promote in exchange for discounts to attend for their members. Give "seats" at your meeting to get cross-promotion from other organizations with similar constituencies.
Make it possible for attendees to invite their friends and colleagues to join them with an easy email link in your announcements.
Connect your event to all the major social media platforms.
Post it to your contacts on LNKD or G+ or FB yourself. Encourage all participants-- from speakers to committee members-- to do so as well.
Promote the event often. Don't be afraid of overkill. If you planned carefully, you left yourself at least 3 weeks to launch your event. For full-day or multi-day meetings, you do need more time-- and if you planned well for these, you left nearly 6 months to advertise the programming.
Use a save-the-date announcement in advance of posting your final program listing to build anticipation and allow prospective attendees to plan to be there.
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