Practicing for the best: some small rules for membership organizations

The most pressing issues for most associations revolve around member retention and "customer" loyalty.

At this Best Practices blog, we offer you some important TO DOs.

• What do you do to keep members happy and renewing? 
• How do you insure that they know when their membership has expired?
• What incentive to members have to come back?
• Is it benefits or programming that drive member retentions?
• What benefits do members appreciate? 
• What benefits are appropriate for your organization?
• How do you serve your "market," ie the members?
• Do you make your members feel like special "customers?"
• What keeps the connection between your group and its members?