What's the difference between "members" and "customers?"
The members of an affinity group-- trade association, alumni club, professional association-- are far more vested in the company they keep than the patrons of drugstore or clothier, for instance.
Hence, the "rewards" cards and other membership-like incentives that retailers create in order to turn shoppers into "members."
Customer service for your members is based on a more personal relationship. Find ways to keep it that way:
- Answer all their questions;
- Address all their concerns;
- Acknowledge that belonging creates a special bond
Clean Lists | Management Services
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