Give your members more than just benefits for joining. Allow them special privileges.
Create high profile events geared only to membership.
Invite them to join speakers at dinner after the event, or for cocktails and chat before an event kicks off.
Set up symposia that give them access.
- Let members sign up early for events.
- Give them not just early bird rates, but early registration.
- Hold spaces for members to sign up, but let them know that after a certain point it's first come-first served. Limit attendance to members only for some special programs.
Many of your members will appreciate the privilege of being able to spend time with a speaker in a more intimate setting after a presentation. They will be able to ask questions one-on-one if you set up a dine with the speaker program.
Always make these dinner or cocktail outings for members only. As a benefit it adds value to membership. It is a great way of saying thanks for loyalty. It is a privilege of membership!
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