Member engagement

Member engagement is just a catch phrase for strategies to keep members involved in their organization.

Notice, I said "their organization."  When members are involved and feel that the association serves their needs, they are committed to the group. They are engaged in the enterprise.

Members who "own" their membership are more likely to renew and stay involved.

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Some simple strategies that will help with member retention and engagement:

• Make them welcome.
• Give them opportunities to learn.
• Give them opportunities to network.
• Allow them access to leaders in their professions.